Update: For all the latest details about the series, including how to tune in, be sure to visit our show page.
After nearly a year of secrecy, I am so excited to finally be able to share the incredible news that we’ve been filming a documentary series about our farm for Chip and Joanna Gaines’s upcoming Magnolia network!
This new television network is part of Chip and Jo’s joint venture with Discovery, Inc. Programming will center on home and gardening, food, design, lifestyle, and most importantly, community. We are thrilled to have been chosen to be a part of this groundbreaking new television network.
After sitting through close to a dozen conference calls, it became abundantly clear that none of the show concepts were a good fit for us. We sat down as a team and decided that we were done entertaining the idea of any type of show unless we could tell the real story of Floret and the bigger mission we’re working towards.
Within minutes of watching the first episode, I was struck by how down-to-earth and genuine Joanna and Chip seemed, and was surprised and delighted to finally find something we could watch together as a family.
It’s rare, and refreshing, to see another couple making it work so well, given the pressure and challenges that come with running a small business and working alongside your spouse every day.
Instead, they wanted to tell the story of our growing business, our family, and the incredible team that works with us every day. The Magnolia team was insistent that they could find a production company that would honor our story and be able to capture the magic that we’re making here at Floret.
The first day they arrived, we all were a bundle of nerves. We’ve filmed plenty of videos with our small DSLR camera, but the idea of having an entire crew with professional camera gear and sound equipment following us around was really intimidating. But their talented team immediately put us at ease, and we couldn’t have asked for a kinder, funnier, and easy-going crew.
The meeting was a huge success, and our documentary series got the green light.
But the experience has actually been a total blast, and we’re having a really good time.
It has been so hard to keep such an exciting secret for so long, and I’m thrilled that we can finally share the news.
* Photographs by Rob Finch, Creative Director at Blue Chalk Media
Cindy on
I have watched all 4 episodes more than once. I love it and I really hope they aren’t the only ones I get to watch. I discovered a love of growing flowers 5 years ago and while I am certainly a novice the hummingbirds and butterflies love it as well so I must be doing something right. Dahlias are one of my favorite flowers but they are as frustrating as a teenager. Some years they are beautiful some years they’re not.