Our Philosophy

Family is at the heart of our business, and we are fortunate to spend our days working with a passionate team that shares our mission of bringing more beauty into the world.

We value small businesses, and we choose to support fellow farmers, women entrepreneurs, the creative community, and companies led by diverse teams that align with our values.  

We are committed to cultivating a culture of awareness and inclusion. We value and respect all types of diversity including race, ethnicity, class, sexual orientation, gender identity, ability, religion, and age.

We care deeply about the environment and are committed to conducting our business in harmony with nature. We use organic growing practices and integrate sustainability into every decision we make on our farm and in our online business.

Quality drives all that we do. We grow and gather the very best seeds and supplies available to help other flower lovers grow the gardens of their dreams.

We believe in sharing. We’ve learned much of what we know from others, and we’re happy to pass along our hard-earned knowledge through online education, our blog, books, and many free growing resources. 

We are dedicated to the seasonal flower movement. We enthusiastically support flower farmers and gardeners, as well as floral designers who use locally grown blooms.

We believe in magic. We know that amazing things can happen when you listen to your gut, follow your heart, and live your passion.